Water and Beverages Industry Earth5R© Partnership case study: Driving plastic recovery for a leading European water brand
ABOUT THE COMPANY This European beverage company, renowned for its premium water, sought to address its supply chain footprint by initiating a large-scale plastic recovery and recycling program. Faced with growing regulatory demands and consumer scrutiny over carbon footprint, the company partnered with Earth5R to create a holistic, community-driven solution. THE PROBLEM STATEMENT The beverage industry’s reliance on plastic packaging was becoming a growing concern as European regulators began enforcing stricter waste management policies. Additionally, the company faced challenges in aligning its plastic waste recovery efforts with community engagement and circular economy principles, while also needing a structured reporting mechanism for its ESG goals . EARTH5R’S INTERVENTION & SOLUTION Earth5R deployed its advanced plastic recovery and recycling platform, helping the company design and implement a large-scale plastic credit program. Key actions included: Plastic Reco...